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Game Changers: Technologies Driving the Digital Future
Posted by Theron Lalla, Associate Account Manager As tablets and smartphones have started to illustrate, technology is playing a very big part in our Web (and search) habits. It has brought the Web...
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Mobile Now 12% of All Paid Search Impressions; Tablets 2% of All Impressions
Posted by James Beveridge, Senior Analyst Performics has aggregated AdWords mobile paid search impression, click and cost-per-click (CPC) data for our clients during the first half of 2011. We found...
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A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users...
Posted by Performics What’s the big deal with tablets? Are your customers using tablets? And are your customers likely to interact with your display and cost-per-click (CPC) ads on tablets?...
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Optimizing Paid Search Campaigns for Tablets
Posted by Craig Greenfield, SVP, Performance Innovation This blog was originally posted on eMarketing & Commerce Tablets are the fastest-selling consumer technology device in history. According to...
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Performics Weekly Research Recap
Posted by Cristina Lucero and Christina Mannarino, Performics Research & Insights Team Highlighted below are emerging trends and insights from the week of July 25, 2011: United States Channel...
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Multiply the Effect of Your Brand’s Super Bowl Commercial through Digital...
Topic: Digital strategies to support your Super Bowl commercialOpportunity: Maximize your Super Bowl commercial investmentChannels Impacted: TV, paid search, organic search, mobile, social, display...
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Google’s Privacy Policy Update: Paid Search, Display & SEO Implications
Topic: Google’s integration of user data across all Google propertiesOpportunity: More relevant paid search and retargeting opportunities; more personal organic SERPsChannels Impacted: Paid search,...
View ArticlePerformics Mobile Search Benchmarks and Trends (Q1 2012)
Today, we released our Q1 2012 mobile paid search benchmarks, which includes spend, clicks, impressions, CPCs and CTRs for our aggregate client base. Mobile spend, clicks and impressions continue to...
View ArticlePerformics Q3 2013 Benchmarking & Industry Developments Report: Paid Search,...
Performics has published our Q3 2013 Benchmarking & Industry Developments Report, which includes Y/Y and Q/Q benchmarks and insights from our aggregate client base in paid search, mobile and...
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